Vitamin Dynamics Inc. – Protecting Your Vision
The Challenge: How can we package VitamEyes™ brand dietary supplements, which will be marketed through an e-commerce website and (to a lesser extent) through the offices of eyecare professionals?
The Solution: By designing a packaging system that emphasize the scientifically backed performance of VitamEyes™ brand dietary supplements. Three formulations share graphic elements, with distinguishing color pallets. Scientific positioning was further emphasized by placing the product in a translucent bottle whose colors match the blue/green color of the vitamin capsules. A patient education brochure, which was designed for use by eyecare professionals to promote the product in their practice, continues the use of graphic elements, colors and other design features originated with packaging.