Saint Anthony’s Health Center – The Heart Of Healing
The Challenge: How can we set ourselves apart from the competition in an era of rapid technological developments and a ‘me-too’ attitude between competing hospitals, in terms of what technology they offer consumers?
The Solution: By keying in on the one thing the competitor can in no way claim: a Faith-Based approach to healthcare. Saint Anthony’s mission and ministry is the key differentiator that sets it apart from its competition. This has been the Health Center’s very foundation. But, we recognized that the key to a successful faith-based branding message was to appeal to all – no matter what their religious affiliations or traditions. The Science of Medicine – Heart of Healing campaign conveys how the science of modern medicine combined with the devoted hearts and skilled, healing hands of the Saint Anthony’s Mission Partners make patient experiences more positive with better results.