Saint Anthony’s Health Center – Find Strength
The Challenge: How can we counter area patients’ perception that traveling out-of-market is necessary for specialty health providers, specifically orthopedic surgery?
The Solution: By positioning Saint Anthony’s Health Center as the recognized leader in Alton, Illinois, for joint replacement. The comprehensive campaign incorporated newspaper, radio and outdoor creative. Messaging touted the fact that Saint Anthony’s is Alton’s #1 choice for Joint Replacement Services. Copy also differentiated the experience of the Health Center’s board certified orthopedic surgeons; a joint replacement program focused on minimal disruption to family life from pre-op through surgery and recovery; and a commitment to ensure a viable option for joint replacement without leaving the area.