PuriLens – Like New Comfort

The Challenge: How can we draw attention to engineering improvements that make the PuriLens Plus soft contact lens cleaning/disinfecting system even more effective and economical for consumers, and profitable for eyecare practices?

The Solution: By extending the brand with the name PuriLens Plus, and then applying that more dynamic brand identity to everything from on-product identification to product packaging. The complete makeover was designed to give the product more retail/ consumer appeal, even though the product is only available through eyecare professionals. The exclusive PuriLens cleaning solution was also renamed PuriLens Ultra PF to emphasize its preservative-free formulation.