Pekin Insurance – Brand Identity

The Challenge: How can we reenergize a 89-year-old company and create a dynamic new brand identity that will help to position them as more progressive?

The Solution: By embracing a comprehensive rebranding process led by our KnowWHO™ process. Hult conducted in-depth research, starting with the C-Suite and then throughout the entire organization. Next we conducted comprehensive research with Pekin Agents throughout the company’s five-state region. That research set the groundwork for an entire rebranding and set the stage for the Beyond The Expected™ theme. Elements include trade and consumer components, launch microsite and a complete Brand Management System and brand training.