Pekin Insurance – Agent Co-Op
The Challenge: How can we incorporate a new branding initiative launched by Pekin Insurance and use it as a way to leverage new participation in a five-state Agent Co-Op program that already enjoyed good participation?
The Solution: By creating Co-Op materials that tie directly to the recently rebranded corporate campaign elements. Co-Op components include television, radio, print and outdoor. All elements highlight the positioning statement by using actual stories of how Pekin Insurance went Beyond the Expected™ to exceed the expectations of their customers. Each story was told through the eyes and mouths of the Policyholder, the Agent and the Claims Adjuster. All elements pushed consumers back to the campaign microsite for more information and more Policyholder stories.