Mercy Medical Center – Robotic Surgery Campaign
Challenge Our challenge was two-fold:
- Continue to elevate the perception of Mercy Medical Center as the technological leader in the community through the introduction of robotic-assisted surgery.
- Provide consumers in the market a go-to resource where they can learn the patient benefits and seek a robotic-assisted surgeon.
Solution A three-month campaign, utilizing both traditional and digital media, built awareness of the technology and communicated the patient benefits of robotic-assisted surgery. In addition to external marketing, table tents and elevator posters promoted the new technology within the hospital.
All campaign elements drove consumers to a targeted landing page which provided more detail on patient benefits and introduced each member of the robotic-assisted surgical team. From there, consumers could click or call a toll-free tracking number to contact Mercy’s robotic surgery team.