Illinois Eye Center – Inbound Marketing

The Challenge: How can we differentiate from the competition and establish Illinois Eye Center (IEC) as the top of mind destination for LASIK, premium IOLS/Cataract surgery and Aesthetic procedures while increasing patient volumes?

The Solution: By ensuring all digital marketing communications work together as a unified force, rather than permitting each to work in isolation. To take Illinois Eye Center to the next level, our strategy involved a complete revamp of their online presence. This included:

  • Website Relaunch: SEO, optimization for Inbound Marketing and clearly defined conversions
  • Content Development: integration of an IEC blog to provide a venue for thought leadership and a content source for SEO
  • Online Marketing: display programs, landing pages, pay-per-click ads, Facebook advertising, local listings program and ongoing program analysis
  • Online Reputation Management: a deliberate program to encourage IEC patients to post online recommendations and reviews
  • Social Media: content, oversight, management and execution
  • Implementation of HubSpot infrastructure to drive a robust thought leadership initiative