Illinois Eye Center – Brand Development
The Challenge: How do we clearly define Illinois Eye Center’s (IEC) vision and image?
The Solution: Through an engaging Brand Discovery session, we yielded a clearly defined vision and image, and established a platform for creative positioning moving forward. With IEC’s unique value propositions as the foundation, we built a campaign focused on the patient. “Behind every pair of eyes lies a unique story. Empower your story.” The new positioning strengthened the IEC Brand by highlighting the ways in which IEC provides comprehensive care with a specialized team of caregivers and fellowship-trained physicians, using the most advanced therapeutic technologies in the region.