Core Construction – Corporate Naming & Identity
The Challenge: How can we reposition a group of five successful and respected construction companies in five states under one name and corporate mission?
The Solution: By developing a new corporate identity, formalizing its usage in a graphic standards manual, and then applying those standards to reintroduce the company to existing and prospective customers. Program elements included logo development, direct mail, identity manual, corporate brochure, Web site, multimedia presentation, stationery system and internal communication materials. What had been five companies is now one, with a unified voice, a consistent identity, and a stronger, more competitive market position.