Hult Marketing delivers strategic Brand and digital marketing solutions for insurance carriers and the intermediaries involved in the increasingly complex distribution matrix.
We work with Agents, Brokers, TPAs and those in wholesale distribution. Our approach on insurance marketing is a combination of Brand differentiation, business development, lead generation and conversion, customer retention, Agent/Agency relations, and customer understanding through structured and informal research programs.
We understand the mindset of Independent Insurance Agents and Brokers, and the complexities that exist within their ecosystem. We work closely with commercially focused Agents/Brokers from the Carrier, Agent/Broker, and wholesale side of the equation. Our role is to help clients explore their Brand and discover what makes them different, and to inspire the momentum that drives their businesses.
Today, we utilize contemporary Inbound Marketing methodologies that use market segmentation, persona development, content creation and marketing automation to generate leads, shorten sales-cycles, convert website visitors to leads, leads into customers, and ultimately customers into loyal supporters.
To learn more how we have helped insurance teams build their brand through integrated marketing strategies, check out our mini case studies highlighting our partnerships with Pekin Insurance, Kuhl Insurance and BHC Insurance.