Healthcare and Medical Devices
A 7:1 return on digital LASIK investment and for every dollar spent – $1.89 in revenue was returned.
Challenge: How can we clearly define Illinois Eye Center’s (IEC) differentiation to drive increases in patient volume and revenue while competitively positioning the practice in the marketplace?
Integrated traditional and digital campaign featuring patient testimonials contributes to a projected patient volume increase of 84%
Challenge: How can we turn the tide on Saint Anthony’s two primary challenges: defection of the two primary, independent oncologists serving the market who moved to the competition’s campus, resulting in a 40% drop in patient referrals – and outward migration of a third of the area’s cancer patients to St. Louis for outpatient treatment?
Integrated traditional and digital campaign featuring patient testimonials yields robust action rate of 31% for hospital client
Challenge: How can we get consumers to recognize Mercy-Dubuque for having the most comprehensive, experienced, and technologically advanced cardiovascular program in the market; understand the importance of open-heart capabilities in a comprehensive cardiac program; and trust Only Mercy for their heart care needs?
Integrated marketing campaign featuring online advertising and media relations yields 31% increase in provider searches for optical client.
Challenge: How can we introduce consumers to a unique retinal imagine technology that allows eyecare professionals to view 82% of the retina, without dilation, to screen patients for both eye and systemic health issues?
Effective online marketing, supported by traditional media and a strategic rebranding, results in an increase of nearly 20% in patient volume for a physician group.
Challenge: How can we grow existing physician volume and fill the patient pipeline for physicians added to ComPAS Physician Network – Saint Anthony’s owned physician group?
Integrated traditional and digital campaign elevates perception of hospital client’s technological leadership in market.
Challenge: How do we continue to elevate the perception of Mercy Medical Center as the technological leader in the community through the introduction of robotic-assisted surgery as well as provide consumers in the market a go-to resource where they can learn the patient benefits and seek a robotic-assisted surgeon?
Insurance company Brand Development results in nearly 95% of employees and agents taking desired action within three days
Challenge: There was a need to rejuvenate the ‘tired’ Pekin Insurance brand and give the company a new voice to differentiate itself in the marketplace. While Pekin had maintained sales successes, the competitive marketplace had expanded to include a much wider scope of key players. This had diminished the value of the independent insurance agent and presented increasing challenges to Pekin’s perception in the marketplace.
Rebranding results in a 50% increase in monthly membership acquisitions for non-profit organization.
Challenge: NAEIR originally approached Hult for help with their website. Upon further discussion, it was determined that NAEIR needed to pursue a more aggressive and strategic marketing process overall.
Effective SEO, combined with a targeted online marketing campaign, yields a 167% increase in lawyer referral calls for Illinois legal association.
Challenge: In the past, traditional media campaigns (outdoor, television and newspaper) had resulted in some success in increasing awareness of ISBA and their consumer-facing website, IllinoisLawyerFinder.com, but did not help the Association become widely viewed as a resource by the public. Additionally, ISBA members (whose dues pay for the marketing) demanded accountability and campaign performance tracking, which is difficult to provide with traditional media.