Caterpillar – People and Power

The Challenge: How can we communicate the progressive, global perspective of Cat Engine Division and provide basic engine specifications that represent the division’s complete line of products?

The Solution: By writing and designing a brochure focusing on how Caterpillar engine products make progress possible around the world. Dramatic photography and bold graphics highlight the diversity of the product line and Caterpillar leadership in technology, manufacturing, performance and operating economy.