Anvil Knitwear – We Live Here Too
The Challenge: How can we make a powerful environmental branding and product statement that will set Anvil apart from their competitors?
The Solution: By using an eco-friendly specific concepts Hult was able to establish Anvil as both earth-friendly and an innovator in the active wear industry. Anvil’s social responsibility leadership is evident in their products, they just needed the correct materials to get the word out. Trade publications were utilized to set the stage for Anvil’s renewed environmental stance. An eco-specific catalog brought Anvil’s earth saving products into the spotlight, now they are known innovators in the growing sustainable products industry and profitable returns. The campaign highlighted organic cotton, recycled polyester and recycled pre-consumer waste cotton.