Anvil Knitwear – Stylish Comfort
The Challenge: How can we regain market share among apparel silk screeners and embroidery professionals in the ladies segment that is dominated by well entrenched competitors?
The Solution: By creating demand through a vehicle that drew attention to Anvil’s quality ladies line, Hult was able to help create profitable returns for the client. A unique and trendy catalog was created to reposition the line and to appeal to today’s fashion conscience woman. By setting themselves apart with interesting visuals, original illustration and a casual breezy feel, Anvil created an upswing in the order numbers and new attention for their products among consumers and apparel decorators.