Hult Marketing delivers strategic Brand and digital marketing solutions for strategic Brand and digital marketing solutions for insurance carriers and the intermediaries involved in the increasingly complex distribution matrix. We work with Agents, Brokers, TPAs and those in wholesale distribution. Our approach on insurance marketing is a combination of Brand differentiation, business development, lead generation and conversion, customer retention, Agent/Agency relations, and customer understanding through structured and informal research programs.
We understand the mindset of Independent Insurance Agents and Brokers, and the complexities that exist within their ecosystem. We have been retained in significant consultative roles with commercially focused Agents/Brokers from the Carrier, Agent/Broker, and wholesale side of the equation. Our role was and still is to help clients explore their Brand to discover the differentiation that lives within and to inspire the momentum that drives their businesses. Today, we employ contemporary Inbound Marketing methodologies that use market segmentation, persona development, content creation and marketing automation to generate leads, shorten sales-cycles, convert website visitors to leads, leads into customers, and ultimately customers into loyal supporters.
To learn more about our experience in the insurance industry, check out our mini case studies highlighting our efforts with Pekin Insurance, Kuhl Insurance and BHC Insurance.